Jennifer has always wanted to have her own clothing line so after a couple of months she decided to put it into action. That’s where JBaby by Jennifer Rachel comes into play. Children are incredibly fun to design for, especially little girls. She decided to focus on kid’s clothing because there are so many ideas to toy with.
What we had to do
Wanting a more fun and simple look, the web site for JBaby by Jennifer Rachel has a cute, artsy header emphasizing a more kids-type demographic through the needs, wants, and expectations of parents. Since it’s essentially a fashion company for kids, natural simplicity is a standard for what’s offered. Communication and customer relations are important with the owner’s name (Jennifer Rachel) and her e-mail and phone number listed right at the top in large print. Complete with a few photos to showcase some of the product line, customers can get a feel for what’s there without any fuss or problems navigating.
